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Brand positioning is messaging and identity: 5
Brand Responsibly Manifesto: 5 Strategic definition describes current perceptions, audiences, and communication channels. It directs well-crafted messages and a bold identity to express the brand’s...
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Build your brand online and offline for bigger results: 10
Brand Responsibly Manifesto: 10 These days your online brand, your digital presence, your organization’s visibility and presentation in social, on the web, in e-mails and all of those other options …...
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Have marketing teams reached the Capacity Ceiling?
It’s a symptom of tight budgets and the importance of newer online tactics I have heard this over and over from clients and potential clients … how everyone in the organization is stretched thin with...
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Website evaluation needs more than an SEO audit
Is it time for a website update? Probably! Many organizations are re-evaluating their websites now on the heels of explosive growth in online technologies; the proven success of inbound marketing...
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A New Name and New Brand Bring Attention and Sales
Creative Company Completes Rename and Brand Design for Oregon RV Dealership MCMINNVILLE, OR: In January of 2013, Creative Company completed a new name and new brand identity for Wine Country RV in...
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A brand restage brings new life to an established brand
Is it time for a brand restage or a brand refresh? Is your logo out of date? Is your marketing program not producing? Do you need to reach new audiences? Are your communication tools tired and boring?...
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Essential marketing questions: No. 5 of 5
Your target audience has plenty of options when they’re deciding to buy or not. This series of essential marketing questions will help you focus your marketing for today’s environment, today’s target...
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Rebranding for today’s audiences
Rebranding is an effective strategy Many companies are reviewing their brand identity, company name and overall marketing strategy for the new year. Why? Lots of changes out there. Websites must be...
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Business names … keep the old or create newly?
What’s in a business name? Plenty! As a company grows and evolves, business conditions change and target markets shift, new business names may be considered. It might be time to refocus, to abandon...
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Is it time to rebrand? 4 reasons
Four economic reasons it’s time to rebrand or repackage The economy is moving again. Marketing continues to transform. We’re hearing “I need to update my marketing” or “I want to rebrand.” People—your...
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Brand messaging is more important than the logo
Brand messaging is your verbal brand Your brand is both visual and verbal. Once design has established the look and style, it’s the message that will clarify your positioning and articulate your value...
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Creative marketing drives success
You know marketing is essential in business–whether you’re a non-profit, educational institution, in manufacturing, consumer services or retail. But what happens when you add a creative edge–add...
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Brand messaging — more powerful than design
Brand messaging is the verbal brand Brand identity design is important. We all recognize the Starbucks or Apple logo, the UPS symbol and FedEx. But once you achieve recognition, what’s next? Brand...
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B2B website — Do you need to show the product? Or the plant?
In most cases, no. No way. When you’re marketing your products online or in print, is it important to include a glamor shot of the product? How about that aerial photo of the plant? Nuh-uh. Why?...
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Brand architecture — planning for a family of brands
Multiple brands in your portfolio — should they be separate or relate? We’re often asked this question — should our sub-brands be distinctive from one another or relate to each other? They can relate...
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Rebranding checklist to guide your program
You’ve decided. It’s time to rebrand … now what? Great work! You’re past one of the hardest parts: committing to a rebrand. You’ve recognized your current brand program isn’t working and it’s time for...
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What is copywriting for marketing?
Today’s copywriting is shorter, active, specific and actionable If you’ve been wondering, “what is good copywriting?” we have some advice. Whether you begin with a sharpened pencil, your favorite pen...
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Message strategy guides brand perception
Message strategy or messaging hierarchy–overview vs. specifics Message strategy, positioning, brand messaging, messaging hierarchy are all foundations of effective marketing. But where do you start?...
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Creative marketing concepts are visual and verbal
Creative marketing concepts drive response Action, lots of action. (No napping.) Isn’t that what you expect from your marketing? People to respond–call, refer, click-through, share the story. All great...
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Rename and Rebrand : Are you ready to embrace the change?
You’ve realized you need a rename and rebrand. Your name says nothing about what you do. People struggle to pronounce it. The only person who thinks she knows what you do is your mom … And your logo...
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